ATA executive director Sarah Ortiz Shields sat down with Emma Freer to chat about the impact of the Census on Travis County, the business community and why residents should participate in the 2020 Census.

“Business owners can consult that census data to understand where to open a new location or where cities are expanding,” Ortiz Shields said. “[The census results] are going to drive business decisions for years to come.”

Check out the entire article on the 2020 Census in Community Impact

Have you taken the Census yet? Visit to participate, it takes less then 3 minutes and provides vital resources for communities.